If you haven’t already, you’re probably in the process of mapping out your marketing strategy for 2015. Does it include video? Obviously, we think it should. But don’t take our word for it. Here’s just one of many blogs on the topic. It was published last month, but is worth repeating. To quote the author: “Facts tell, but stories sell, as they say. There is no better medium than video for storytelling.”
And as the author wisely points out, doing this effectively in 2015 demands going above and beyond YouTube. Not that we don’t love YouTube. But consumers are more savvy than ever. And, as a marketing plan, YouTube just doesn’t cut it anymore.
Maximizing the medium of video effectively takes strategy. In order to cut through the noise, you need to map out clear objectives for the video(s) you want to produce. What are you trying to accomplish with each video? Here’s one example: to get someone to notice your business, a short (30 second) spot is usually the most effective. You’d post this on social media or TV. That spot brings a customer to your website, where a longer video (2-3 minutes) can further sell them on your company and why they should do business with you. Each of these videos needs to optimize the right natural sound and video for the right time frame. For example: longer, emotional soundbites for the longer video. Eye-catching images and sound for the shorter video.
It takes an understanding of the medium of video to get the biggest bang for your buck. This goes beyond knowing what kind of camera to use and how best to use it. Video can pack a powerful punch when it comes to bringing a story to life and delivering a powerful message. Hiring the right team, that understands both sides of the coin (creative and technical), is the best way to get results. But don’t take our word for it.