I just heard an interesting story on NPR about the shrinking attention spans of Americans. “Viral videos” are losing their luster, in part, because there’s just too many of them to make them memorable. Our strategy for cutting through the clutter has always been putting an emphasis on high quality and creative content. That’s what makes people pay attention– and more importantly, REMEMBER the video for more than a few minutes. If you want a video to stick in someone’s mind, in our opinion, this is the way to do it.