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By: Lynn Melling, Co-Founder at 515 Productions Stories about overcoming challenges and hardship can be effective for many, many reasons. They can teach valuable lessons. They can inspire. They can lead to policy change that helps communities in the future. AND. Behind every story of resilience is often a human experience of pain and suff...

When an advocacy campaign stalls, it’s tempting to just keep repeating yourself. Produce more social media content. Send more emails. Keep talking. Make more noise.But if your target audience didn’t act the first ten times they heard your message, hearing it an eleventh time probably won’t change their minds. True audi...

By: Lynn Melling We recently had the privilege of partnering with The McKnight Foundation on a short film about my small hometown of Melrose, in Stearns County. We decided to call it “Great(er) Minnesota” because, as someone who grew up in “Greater Minnesota”, I’ve always had a chip on my shoulder about that identifier. It’s e...