3-tons of fun

Our partner in crime, Robb Moore, has a ton of tricks up his sleeve. Actually, almost three tons. Here’s an update on his treasure trove of toys at Truthpoint Media:

This past year was a big year of additions. We’ve added a fleet of HMI lights to the grip truck, which opens up possibilities like being able to “fight the sun” and match the color of daylight natural lighting. We also added a dolly package and a 12′ jib. We added too much light control devices to mention, but can manipulate light with objects up to 12′ by 12′. And, for table-top work, we finally added a “dots & fingers” kit, to help add shape and texture to lighting when shooting food and products. We have a few more items to get… but are pretty close to a 3-ton package.

 

On the “art of being prepared”:


Everything in the truck prepares us for the unexpected. It is a huge tool box on wheels, that gives us the capability of handling any surprises that may be thrown at us. A lot of people are very talented at what they do, but when the schedule is firm and work needs to be done, we don’t let adverse conditions and challenges on location interfere with the quality of the product and prevent us from reaching the finish line. We are prepared for weather, dirty windows, wind, etc. Each time we’re confronted with a new challenge, we run at the opportunity at gaining the tools, resources and knowledge to overcome it. When we’re not shooting, we’re meeting and talking about how we can be even better prepared. It’s always a work in process and something we’re serious about. And, if you can’t tell, something we’re very proud of.