Fareway – Olympics

We had a lot of fun with this spot. Getting back to our roots of down and dirty, capturing various sporting events at their core. We wanted to show that being the “best” wasn’t the only goal in life. It is just about getting out there and getting active. Being passionate enough to pursue your goals and push the limits.

We were lucky that there are so many great people to profile in this piece. And while it goes by fast, you can tell everyone loves what they do.