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Gear we use!

I realized I haven’t done a gear blog in a while. I just wrapped up a shoot on the Iditarod Trail in Alaska and power was a big concern of mine. So I wanted to do a write-up about battery power.

At 515 Productions, we have lots of camera packages, but my go-to camera every time is the RED Epic Dragon. It is a beautiful piece of equipment that never ceases to amaze. The downside is it is a massive power hog. But I will get to that in a bit.

Having a background in news, IDX and Anton Bauer have been the industry standard in power solutions. But they have always been overpriced and tend to be finicky and underwhelming in their performance. After having four Anton Bauer Dionic batteries die on me, I decided to make a change and began the hunt for a new brand. I stumbled across Switronix, which had a similar size battery but much cheaper. Now, that is usually a bad sign, but I had already had a bunch of issues with other companies, so I decided to try them out. It has been the best choice by FAR. It is said that Lithium Ion batteries need to be cycled out of rotation every 3-4 years. We still have our original switronix batteries out in the field 5 years and counting, not a single hiccup. The batteries charge quickly, and hold that charge forever when not in use. A huge gripe I had with the AB batteries was that when not in use it is recommended that you always keep them on a charger since they discharge so quickly. That was just a pain when out in the field.

IMG_6896The Switronix batteries come in a non-slip coating which, while not necessary, is very handy when wearing gloves. I have had my fair share of batteries dropped on the ground when passing hands, so the added insurance goes a long way.

Ours are all 3 Stud versions, but you can get them in V lock as well. Recent additions the past couple years have been USB ports put on the side so iphones, gopros, or any other accessory that utilizes USB can be powered off them. A big plus for me is the addition of D-Tap ports on the battery itself. Other companies rely on power plates to have the D-Tap. Having it on the battery itself means you can power LED lights, monitors, wireless transmitters, etc all wired direct to the battery, no more plates in between. It sounds like a small feature, but it comes in very handy!

IMG_6859So, back to the Dragon. On a good day, this beast pulls 85w of power when its fully accessorized. That is a HUGE amount of power consumption. So in doing the math, a 90w battery would last just about an hour of record time. That means on a long day in the field you would either need to have a charger with you, or have about 10 batteries to make it through the day.

Welcome the new hottness:  the 190w Hypercores. When we saw these we knew we had to have them. With a run time of about 2.5 hours on each battery (record time), we can get through an entire day on only 4 bricks. That saves a ton of space for all the other gear. This all came in very handy on my latest trip to Alaska to cover the Iditarod. Since the temps were dipping into the negative 50’s, the camera needed to stay on all day in order to keep itself in operating temps. So I would power it on as I went outside, put it in a bag and let it warm up. Then it would sit and wait for the action. The camera would stay on 10-12 hours a day, and I was only going through 4 batteries.

At the end of the day, I would throw them on my Digital quad position rapid charger and all the batteries would be ready to roll the next morning.IMG_6797

A real handy feature on the hypercores is the LCD readout on the back. It offers a fairly accurate read on power remaining. When on the charger, the readout actually tells you how long it will take to get fully charged, pretty slick. A fun game to play is putting the battery on less power-hungry items and watching the time remaining numbers skyrocket.

I can’t speak highly enough about this new lineup. Anything that can give me the ability to shoot all day in the remote wilderness of Alaska in -50 temps and never worry about power, that is something really invaluable.

SNOW + YOGA = SNOGA

We love a client that lets us play in the snow! Next month, Yess Yoga is hosting it’s 2nd Annual SNOGA event in downtown Minneapolis. It is exactly what it sounds like: yoga in the snow. It is a blast. And all for a good cause. Proceeds this year will go to the Hennepin County Medical Center Foundation. If you happen to be up in Minneapolis on Sunday, February 22, please join us! Still not convinced? Here’s proof that it’s a lovely time.

Video Schmideo

If you haven’t already, you’re probably in the process of mapping out your marketing strategy for 2015. Does it include video? Obviously, we think it should. But don’t take our word for it. Here’s just one of many blogs on the topic. It was published last month, but is worth repeating. To quote the author:  “Facts tell, but stories sell, as they say. There is no better medium than video for storytelling.”

Video schmideoAnd as the author wisely points out, doing this effectively in 2015 demands going above and beyond YouTube. Not that we don’t love YouTube. But consumers are more savvy than ever. And, as a marketing plan, YouTube just doesn’t cut it anymore.

Maximizing the medium of video effectively takes strategy. In order to cut through the noise, you need to map out clear objectives for the video(s) you want to produce. What are you trying to accomplish with each video? Here’s one example:  to get someone to notice your business, a short (30 second) spot is usually the most effective. You’d post this on social media or TV. That spot brings a customer to your website, where a longer video (2-3 minutes) can further sell them on your company and why they should do business with you. Each of these videos needs to optimize the right natural sound and video for the right time frame. For example: longer, emotional soundbites for the longer video. Eye-catching images and sound for the shorter video.

It takes an understanding of the medium of video to get the biggest bang for your buck. This goes beyond knowing what kind of camera to use and how best to use it. Video can pack a powerful punch when it comes to bringing a story to life and delivering a powerful message. Hiring the right team, that understands both sides of the coin (creative and technical), is the best way to get results. But don’t take our word for it.

Happy Holidays!

As we close the books on another year, we have so much to be thankful for. 2014 has been an amazing year for 515 Productions. We are so grateful for our fantastic crew. We can’t thank you enough for all of your hard work, creativity and high standards for quality. And we want to thank our clients for the incredible opportunities they have afforded us. We hope you all find time to relax and enjoy the company of friends and family this holiday season. And we look forward to what 2015 has in store!

Happy Holidays!

Happy holidays!

Behind the Scenes

Here’s a classic example of nature being stronger than our sandbags. Lesson to be learned:  never trust wind.

 

Summer Vacation

 

Not sure about you, but I have a difficult time taking a break from reality and relaxing. I’m the type of person that always has multiple to-do lists going at any point in time. I’m your classic type-A/OCD/anxious/perfectionist/over-achiever/multi-tasker– the kind of person that drives most people crazy, because they never just sit down and shut up. If I don’t have something on my to-do list, I’ll dream up something to add to it. Of course, I’ve read a million articles, studies, blogs, etc, about how unhealthy that is. So this summer, I’m going to try something wild and crazy: I’m going to step out of my comfort zone and put the to-do list away. In fact, writing this blog is the last thing on it.

Stop and smell the flowers...

Stop and smell the flowers…

 

Now, obviously there are limitations here. I still have to go to the grocery store, go to work and keep my life in order. But for the next six weeks,  I’m going to clear my plate of any non-essential tasks. I’m going to make a concerted effort to unplug whenever possible. I’m going to stop and smell the roses. I’m going to try to sit back and enjoy the world around me, instead of going in search of flaws that need fixing.

 

Of course, being type-A, it’s my hope that this will actually be a productive experiment. Here are a couple articles (one and two) about how taking a break can lead to higher productivity and more success in the long run. I’ll report back to you on whether I find any truth to their theories.

 

As I start out on this endeavor, I’ll take any advice I can get. How do you unplug? What’s your strategy for taking a break from the daily grind? I appreciate any suggestions. Wish me luck!